Healthcare Marketing Best Practices for Acquiring New Patients in 2020

Posted by Larissa Gula on Feb 14, 2020 6:40:15 PM

With today’s healthcare landscape in the U.S., it is more important than ever to

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Topics: Best Practices

Top 5 Online Patient Engagement Strategies

Posted by Larissa Gula on Feb 14, 2020 11:20:45 AM

In today’s healthcare field, patient engagement has become an increasingly valuable step in the care journey. It has also become harder to maintain. Here are the top five strategies to boost patient engagement:

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Topics: Practice Growth

Did You Know: How Online Patient Reviews Impact Your Practice

Posted by Larissa Gula on Feb 14, 2020 11:12:40 AM

When patients are looking for a doctor, oftentimes, one of the first things they do is search online. In the past few years, online reviews have become critical for medical practices, as potential patients are reading them before they make an appointment. 

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Topics: Practice Growth

Why should my medical practice be ADA compliant?

Posted by Larissa Gula on Jan 13, 2020 8:10:58 PM

As a medical practice, you know how important bedside manner is for generating patient satisfaction. But no matter how proficient your practice is, you can't deliver your services without getting patients in the door. Over 80% of patients select practitioners by researching their medical practice website and patient reviews. Did you know that one out of four adult patients lives with a disability? That means up to 25% of people viewing your website require ADA compliance to effectively absorb your content. Many practices aren't aware that their website needs to be compliant, since the ADA doesn't overtly broadcast it. But the Web Content Accessibility Guidelines (WCAG) created by the World Wide Web Consortium (W3C) outline clear requirements for website compliance, and those failing to comply are being hit with serious lawsuits. Take a look at what ADA compliance for medical practices means for your website, and how PracticeBeat can help you access patients and avoid costly litigation.

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Topics: Best Practices

12 Ways Practices Lose Patients Online: The Dirty Dozen

Posted by Larissa Gula on Dec 3, 2019 10:41:50 AM

Word-of-mouth and referrals don’t promote practices they way they used to. Why? 70 percent of Americans let online reviews guide their decision when choosing a doctor. Moreover, as many as 30 percent of web visitors will leave a site if the information is not patient-focused. To attract and retain patients and gain an edge over competing practices, it is incumbent on healthcare providers to showcase a solid online reputation and a useful, navigable web experience.

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Topics: Practice Growth