When you’re managing a medical practice, the last thing you want to think about is your website. It’s hard to imagine thinking about your potential patients online when your current patients need your time and attention.
Online visibility. You know it's important for businesses. You know it could help your practice grow and compete with other local healthcare offices. But do you know how to apply this knowledge to your practice in a practical way?
A lot of clichés have been said about the importance of a first impression, but they all emphasize a good point: first impressions matter. Years ago, your patients got their first impression of your practice when they walked into your waiting room and checked in with your staff.
But those days are long gone. Instead, your practice now makes its first impression through Google - a convenient, accessible resource available to the majority of your prospective patients. How do we know this? Because nine in ten Americans aged 34 and under own a smartphone, as do 67% of Americans aged 50 and older. All they have to do is take their phone out of their pocket, and suddenly your next patient is online and learning about your practice!
This modern lifestyle means that every provider and medical practice needs to have an impeccable online presence that makes a lasting, positive first impression. Note that we said “online presence” - not website. There’s a very specific reason for that:
It’s 2019 - and it’s not enough to just have a website floating out there on the World Wide Web.
A website is certainly important. But just as important is taking the time to tweak and improve that site! And one of the best ways practices can work on and improve their sites is by tracking conversion rates.
However, over 90% of practices don’t do this - probably including yours! That’s unacceptable. Like we said, just having a website isn’t enough. Having an established and regularly maintained website that converts and works for you...that’s the goal in 2019. And it all begins with conversion tracking.
Think about your daily routine. Inevitably, during your day you pick up your phone or use your computer to Google for something. Now ask yourself: how impatient do you get while loading up that Google search?
These days we’re all used to finding online search results and information quickly. We also like to make purchasing decisions online. And we like to make reservations online, too.
Doing things online is definitely the new norm. And that’s why it’s time to ask: is your practice website meeting your patients’ expectations? Or is your digital presence driving them away in droves?