Larissa Gula

Larissa Gula
Content Marketing Specialist
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Recent Posts

The Basics of Online Patient Acquisition for Medical Practices

Posted by Larissa Gula on Mar 18, 2020 12:45:30 PM

When patients are beginning their search to find a new doctor, many start by looking online. It's important for healthcare marketers to use effective strategies to grow their online presence in order to stay ahead of competitors. Digital marketing is a great way for any sized medical practice to attract and acquire more patients online, but you need to understand exactly how patients find you and what they're looking for as they make a decision. If you aren't sure where to get started, read on for some great patient acquisition tips and digital marketing strategies.

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Topics: Practice Growth

Healthcare Marketing Best Practices for Acquiring New Patients in 2020

Posted by Larissa Gula on Feb 14, 2020 6:40:15 PM

With today’s healthcare landscape in the U.S., it is more important than ever to

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Topics: Best Practices

Top 5 Online Patient Engagement Strategies

Posted by Larissa Gula on Feb 14, 2020 11:20:45 AM

In today’s healthcare field, patient engagement has become an increasingly valuable step in the care journey. It has also become harder to maintain. Here are the top five strategies to boost patient engagement:

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Topics: Practice Growth

Did You Know: How Online Patient Reviews Impact Your Practice

Posted by Larissa Gula on Feb 14, 2020 11:12:40 AM

When patients are looking for a doctor, oftentimes, one of the first things they do is search online. In the past few years, online reviews have become critical for medical practices, as potential patients are reading them before they make an appointment. 

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Topics: Practice Growth

Why should my medical practice be ADA compliant?

Posted by Larissa Gula on Jan 13, 2020 8:10:58 PM

As a medical practice, you know how important bedside manner is for generating patient satisfaction. But no matter how proficient your practice is, you can't deliver your services without getting patients in the door. Over 80% of patients select practitioners by researching their medical practice website and patient reviews. Did you know that one out of four adult patients lives with a disability? That means up to 25% of people viewing your website require ADA compliance to effectively absorb your content. Many practices aren't aware that their website needs to be compliant, since the ADA doesn't overtly broadcast it. But the Web Content Accessibility Guidelines (WCAG) created by the World Wide Web Consortium (W3C) outline clear requirements for website compliance, and those failing to comply are being hit with serious lawsuits. Take a look at what ADA compliance for medical practices means for your website, and how PracticeBeat can help you access patients and avoid costly litigation.

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Topics: Best Practices