The Basics of Online Patient Acquisition for Medical Practices

Posted by Larissa Gula on Mar 18, 2020 12:45:30 PM

When patients are beginning their search to find a new doctor, many start by looking online. It's important for healthcare marketers to use effective strategies to grow their online presence in order to stay ahead of competitors. Digital marketing is a great way for any sized medical practice to attract and acquire more patients online, but you need to understand exactly how patients find you and what they're looking for as they make a decision. If you aren't sure where to get started, read on for some great patient acquisition tips and digital marketing strategies.

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Topics: Practice Growth

Top 5 Online Patient Engagement Strategies

Posted by Larissa Gula on Feb 14, 2020 11:20:45 AM

In today’s healthcare field, patient engagement has become an increasingly valuable step in the care journey. It has also become harder to maintain. Here are the top five strategies to boost patient engagement:

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Topics: Practice Growth

Did You Know: How Online Patient Reviews Impact Your Practice

Posted by Larissa Gula on Feb 14, 2020 11:12:40 AM

When patients are looking for a doctor, oftentimes, one of the first things they do is search online. In the past few years, online reviews have become critical for medical practices, as potential patients are reading them before they make an appointment. 

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Topics: Practice Growth

12 Ways Practices Lose Patients Online: The Dirty Dozen

Posted by Larissa Gula on Dec 3, 2019 10:41:50 AM

Word-of-mouth and referrals don’t promote practices they way they used to. Why? 70 percent of Americans let online reviews guide their decision when choosing a doctor. Moreover, as many as 30 percent of web visitors will leave a site if the information is not patient-focused. To attract and retain patients and gain an edge over competing practices, it is incumbent on healthcare providers to showcase a solid online reputation and a useful, navigable web experience.

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Topics: Practice Growth

These 3 Web Performance Milestones Will Help You Acquire More Patients

Posted by Larissa Gula on Jun 4, 2019 4:18:53 PM

When you’re managing a medical practice, the last thing you want to think about is your website. It’s hard to imagine thinking about your potential patients online when your current patients need your time and attention.

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Topics: Practice Growth, Success Stories, Expert Insights, Best Practices